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Digital Strategy Bootcamp
On March 10th,2020, join myself and IABC Ottawa (the International Association of Business Communicators Ottawa chapter) members at the University of Ottawa for their digital strategy bootcamp. Learn how to take control of your digital platforms and develop targeted, accessible campaigns that help you achieve your organization’s goals. Kelly will explain: Why you need a
by Kelly Kubrick on February 20, 2020 Digital Advertising, Digital Strategy, Events -
Networking in the New Year
On January 29th, 2020, join myself and IABC Ottawa (the International Association of Business Communicators Ottawa chapter) community for a “speed-dating style event to learn…topics such as measurement, internal and crisis communications, climate change and ethics.” You will have time to meet with each expert, ask your questions, and of course network with entire group!
by Kelly Kubrick on January 27, 2020 Events -
Webinar: Which Type of Google Ad is Right for Your Tourism Business?
Upcoming Webinar: November 7th, 2019 at 2PM EST Please join me, Kelly Kubrick, online at eLearningU.com for a one-hour webinar: Webinar title: Which Type of Google Ad is Right for Your Tourism Business? Search vs Shopping vs Display & Video/YouTube? In this session Kelly Kubrick will talk about the different types of Google Ads and
by Kelly Kubrick on October 23, 2019 Digital Advertising, Digital Strategy, Ecommerce, Events -
Webinar: Spur Tourism Event Registrations using Facebook Advertising
Upcoming Webinar: October 3rd, 2019 at 2PM EST Please join me, Kelly Kubrick, online at eLearningU.com for a one-hour webinar: Webinar title: Spur Tourism Event Registrations using Facebook Advertising In this fast paced session Kelly Kubrick will show you, with real life examples, how to enhance the experience of attendees at live events by pairing
by Kelly Kubrick on September 17, 2019 Digital Advertising, Digital Strategy, Ecommerce, Events -
Dispel complexity with educational content using Google paid search advertising
Campaign Objectives The Canadian Commercial Corporation (CCC) wanted to promote the availability of a new ebook developed to explain its government-to-government (G2G) offering to Canadian manufacturers. The Plan In advance of the paid traffic campaign, CCC developed landing pages in English and French, containing an offer to download the ebook in exchange for providing contact
by Kelly Kubrick on April 30, 2019 Digital Advertising -
Target prospects in key industries with LinkedIn advertising
Campaign Objectives In its strategic plan, the Canadian Commercial Corporation (CCC) identified key sectors of interest for expansion in its business development efforts. In addition to its significant trade show involvement, the CCC was executing a digital lead generation effort through content marketing. The Plan: To drive qualified traffic to its newly developed content marketing
by Kelly Kubrick on April 30, 2019 Digital Advertising -
Increase awareness of funding availability with Google search advertising
Campaign Objectives The Federation of Canadian Municipalities (FCM) wanted to increase the number of municipal capital project funding applications initiated in its lead generation process. The Plan: In advance of the paid traffic campaign, FCM developed landing pages in English and French containing links to supporting documentation describing the funding application process. Where digital fit:
by Kelly Kubrick on April 10, 2019 Digital Advertising -
Achieve funding application targets with LinkedIn advertising
Campaign Objectives The Federation of Canadian Municipalities (FCM) needed to secure a particular number of municipal infrastructure funding applications, by a specific deadline, from a particular geographic segment. The Plan: In advance of the paid traffic campaign, FCM developed landing pages in English and French, containing links to supporting documentation describing the funding application process.
by Kelly Kubrick on March 31, 2019 Digital Advertising -
Drive product sales with Google Shopping advertising
Campaign Objectives MyLiberty.life, a Canadian online retailer, wanted to know if Google Search advertising could outperform Google Shopping in terms of product sales conversions. Google Shopping vs Google Paid Search Google Shopping allows retailers to run advertising campaigns to promote their product inventory. It all starts with the retailer sending, automatically, its product details to
by Kelly Kubrick on February 2, 2019 Digital Advertising, Ecommerce -
Webinar: DAA Thought Leader Conversation with June Li
Webinar: January 23, 2019 at 12:00 pm ET Please join me, Kelly Kubrick, online as I have a great time moderating the “ABCs of Establishing Credibility”, a Digital Analytics Association‘s (DAA) Thought Leader Conversation with June Li, brought to you by WiA (Women in Analytics). Webinar title: DAA Thought Leader Conversation with June Li brought
by Kelly Kubrick on December 21, 2018 Digital Analytics | Web Analytics, Events