ottawa

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Is Your Search Marketing Missing In Action?

by Kelly Kubrick on April 16, 2010

Many thanks to CMA Ottawa, the Ottawa chapter of the Canadian Marketing Association, for inviting me to speak at their upcoming luncheon on April 27th, 2010.

I’m especially pleased about the about the topic I get to tackle – search engine marketing. Back in December 2008, I was fascinated to read a study describing how business owners find search campaigns more scary than filing taxes. Since then, I’ve concluded that this might indeed be the case – which is not a good thing.

Search marketing may be the great leveler and I don’t like the idea of business owners shying away from it. Instead, I’d be much happier if they at least understood enough about the tactic to decide if it should be included in their marketing mix or not.

My hope is to demystify search marketing and in particular, talk about:

Measuring visibility instead of worrying about rankings
Why it’s not really about your home page anymore
How you can leverage your own subject matter expertise

I’ve just returned from eMetrics Marketing Optimization Summit in Toronto and Canada’s Search Marketing Expo, SMX Toronto, and my head is brimming with search ideas and issues; I’m really going to have to rein myself in…

I hope to see you on April 27th!

Event details:

When:    Tuesday April 27th, 2010, from 11:45 a.m. to 2:15 p.m.
Where:    Hampton Inn and Conference Centre, 100 Coventry Rd, Ottawa
Cost:    $40.00 for CMA members, $55.00 for non-members

Ottawa Web Analytics Wednesday: Feb 10th, 2010

by Kelly Kubrick on February 3, 2010

Join us on Wednesday February 10th, 2010 for Ottawa’s next Web Analytics Wednesday!

As usual, it will be held at the Black Rose Room (downstairs, at the back) of the Heart and Crown Pub at the Byward Market location, 67 Clarence Street, Ottawa, Ontario, K1N 5P5.

However, on the “not as usual” front, our presenter will be Jim Sterne, web analytics guru extraordinaire. Among other guru-like accomplishments, Jim is the Founding President and current Chairman of our Web Analytics Association.

Jim is visiting three of our fair Canadian cities and in Ottawa in particular, will also be speaking the next day, February 11th, 2010 at OCRI’s Zone5ive Marketing Forum.

Also – please note that this month’s Web Analytics Wednesday begins at 7PM (as opposed to the usual 6PM).

See you there!

Get the web analytics edge – enter to win $675.00 of learning!

by Kelly Kubrick on January 26, 2010

Attend OCRI Zone5ive Marketing Forum on Thursday February 11, 2010 in Ottawa, Canada and enter to win $675.00 CAD worth of learning from UBC’s Award of Achievement in Web Analytics!

The Web Analytics Association (WAA) has collaborated with The University of British Columbia (UBC) Continuing Studies to offer the UBC Award of Achievement in Web Analytics. This series of courses is delivered 100% online so that this educational commitment fits into your schedule and is available to working professionals around the world!

Supported by Online Authority, this month’s Zone5ive speaker is Jim Sterne and his topic is “Translating Web Intelligence into Business Value.” Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit

Contest details:

– Contest open to paid registrants and attendees of the OCRI Zone5ive Marketing Forum, Thursday February 11th, 2010 at the Travelodge Ottawa Hotel and Conference Centre Centennial Ballroom from 11:30 a.m. – 1:30 p.m.

– Course voucher will be awarded via random business card draw to be held following the speaker’s closing remarks. The winner of the draw must be present to receive the course voucher.

– Course voucher is issued by University of British Columbia Continuing Studies and is valued at $675.00 CAD. The course voucher may be used by the bearer towards the tuition fee (before taxes) for one online UBC Continuing Studies Web Analytics Course beginning on or before March 1st, 2011. The course voucher must be surrendered at the time of registration (in person, by mail or phone). No refund will be made should the course tuition be less than $675.00. Course voucher not redeemable for cash.

Jim Sterne in Ottawa, Canada February 11th, 2010

by Kelly Kubrick on January 22, 2010

Online Authority, OCRI and Zone5ive are pleased to announce that Jim Sterne, Chairman, Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit will be returning to Ottawa, Canada on Thursday February 11th, 2010. Jim’s topic is:

Translating Web Intelligence into Business Value

Session Summary:

We started out counting hits just to prove that our website was being seen. Then we started measuring more closely in order to make our websites better. It turns out that web data can be valuable much more broadly. Jim Sterne walks us through the stages of using web intelligence to get to know our customers better, to optimize our marketing and finally to improve the business as a whole. Web analysis is now about what customers want, how they respond, and what they will buy. Marketing analysts can now deliver actionable insights that lead to higher profits, lower costs and improved customer satisfaction. Come to this session and learn how simple tools and techniques can help marketing get down to business.

Speaker’s Biography:

Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit. As an author, a consultant to Fortune 500 companies, and a public speaker, Jim Sterne focuses his twenty years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships. With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

Event Information:

Date: Thursday, February 11, 2010
Time: 11:30 a.m.– Registration/networking lunch, 12:30 p.m. – 1:30 p.m. – Presentation

Place: **NEW LOCATION** Centennial Ballroom, Travelodge Ottawa Hotel & Conference Centre, 1376 Carling Avenue

Cost: Early Registration (received by OCRI no later than 5:00 p.m. on Tuesday February 9, 2010)

$40.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$80.00 – Non-members (plus 5% GST)
$15.00 – Students (plus 5% GST)

Late and On-Site Registration (received by OCRI after 5:00 p.m. on Tuesday February 9, 2010)
$50.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$90.00 – Non-members (plus 5% GST)
$25.00 – Students (plus 5% GST)

Event pre-registration closes February 10th at 5:00 p.m.

Register online* or contact Tanya Calvo, Conference Administrator, Membership & Corporate Programs, OCRI at (613) 828-6274 ext 224 or tcalvo@ocri.ca.

On-site registrations are welcome.

*Online registration must be made by credit card

Web Usability for Business Results

by Kelly Kubrick on November 25, 2009

Our next OCRI Zone5ive Marketing Forum has been announced – join us on Thursday December 10, 2009 at our new location, the Travelodge Hotel Ottawa and Conference Centre in the Greenery Room. Our speaker is Dominira Saul, Director of User Experience Design, Akendi.

Session Overview: If you’re responsible for a website, whether you work with outside agencies or do everything internally, you need to understand: what drives good usability; how to recognize poor usability; and how to work with your external and internal partners to get what you need.

It’s common knowledge that the easier a website is to use the happier users will be. This can translate into increased sales, greater brand awareness, and decreased support costs among other benefits. In today’s web-driven world, usability is more important than ever.

In his talk, Dominira Saul will outline what we should all know about web usability; the right questions to ask; and what steps you should take to ensure a better user and brand experience.

Thursday November 10th, 2009
11:30 a.m. to 12:30 p.m. – registration and lunch
12:30 p.pm to 1:30 p.m. – presentation

The MHC Online®: Get the Electronic Edge!

by Kelly Kubrick on September 8, 2009

The Canadian Manufactured Housing Institute (CMHI) and Online Authority are pleased to announce the newest Manufactured Housing Consultant (MHC)® workshop.

The MHC® Online: Get the Electronic Edge! will be offered in Ottawa, Canada on Saturday, September 19th, 2009 in conjunction with CMHI’s Semi-Annual Meeting.

This new workshop was created for salespeople seeking perspective on the value of the web as a lead generation tool. In particular, this course is directed at Registered Manufactured Housing Consultants (MHC)® and manufactured housing and factory-built sales people, marketing staff and business owners.

Interested in attending? Visit CMHI for meeting and workshop agendas as well information about how to register.

If you have any other question, feel free to contact CMHI or Online Authority for more details.

CMA Ottawa Speed Networking Event

by Kelly Kubrick on May 25, 2009

On May 26th, 2009, join myself and other members of CMA Ottawa for great opportunity to pitch yourself, your company or a new product and service to your marketing colleagues in the nationagl capital region.

The event is called “Speed Networking” and it will be held at the Hampton Inn at 100 Coventry Road in Ottawa, Ontario.

Be sure to arrive with your business cards & brochures, and be prepared for your three minute elevator pitch! To ensure you get the most out of the event, also be sure to tell others what kinds of services you’re looking for. There could be some great suggestions right across the table from you.

Due to the special nature of this event, space is limited, so be sure to register ASAP.

Event details:

When: Tuesday, May 26th, 2009 from 11:45 a.m. to` 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON offering plenty of free parking
Cost: $ 35.00 for CMA members, $ 50.00 for non-members. Price includes lunch, coffee and dessert.

Presented by the Ottawa Chapter of the Canadian Marketing Association. CMA Ottawa hosts monthly networking and educational luncheons and seminars throughout the year. The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

Web Analytics Wednesday: Feb 11, 2009

by Kelly Kubrick on January 29, 2009

Good news – Alex Langshur of PublicInsite has announced the date for Ottawa’s next Web Analtytics Wednesday.

Details: Wednesday February 11th, 2009 at 6:00. This month, it looks like we’ll be at the Heart & Crown Pub in the Byward Market, in the Black Rose Room and our topic is:

“…this event will feature a short presentation by the Canadian Mint on how they used customer satisfaction measurement to dramatically improve the user experience and drive key conversion events.”

And with a refreshing beverage or two, no less. What an excellent way to get your professional development in this month, don’t you think?

Thanks again for hosting Alex!

Ottawa Business Summit 2009

by Kelly Kubrick on January 29, 2009

If you have the chance, please join us next week on Tuesday February 4th, 2009 for the Ottawa Business Summit 2009. I’ll be speaking in the morning, but there’s a ton of great information on offer all day.

However, far more fun – the organizers have managed to entice one of the Dragons to head east on the 401!

Looks like three entrepreneurs will be given the chance to pitch – so if you’ve got a business idea and are looking for funding, this is your chance. Right here in our frozen, transit-strike paralyzed city.

Ahh – home, sweet home.

See you next week!