web analytics wednesday

Web Analytics Fundamentals Online Training

by Kelly Kubrick on September 20, 2013

I’m looking forward to delivering next month’s session on the Fundamentals of Web Analytics for attendees of Instant eTraining‘s online certificate in Web Analytics.

The session will cover a user friendly definition of Web Analytics vs. the “official” definition Web Analytics:

“The measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” As always, thanks to the crew at the Digital Analytics Association for helping our industry articulate the concept.

I’ll go through the benefits of Web Analytics and make sure that everyone grasps the key takeaway of “Objectives Before Data”.

I’ll talk about how web analytics allows us to measure awareness and usage of digital properties, and how you can use web analytics to keep your digital efforts accountable.

We’ll cover what you need to get started: an understanding of data collection methods, some details about the how / why of website tagging and just enough about filters to help you understand some basic mechanics.

Given how critical it is to web analytics, I promise a simple and clear definition around website visitors versus visits. Using burritos. Seriously. We’ll also talk about website traffic sources.

Finally, I’ll talk about some of the unavoidable challenges of digital analytics – why even though it offers so much great data…it can still be difficult to find value in that volume.

Looking forward to meeting you there!

Ottawa Web and Social Media Events

by Kelly Kubrick on May 13, 2011

Ottawa’s marketing community continues to impress me with its increasingly rich offering of web and social media related events. I’m sure I’ve missed several, but the month is flying by me and I wanted to get these one published:

“Better Leads. Richer Insights. Bridging the web analytics and CRM divide“, presented by Zone5ive, OCRI‘s Tech Marketing Forum on May 12th, 2011 at the Marshes Golf Course. Kudos to Alex Langhshur and Tyler Gibbs of PublicInsite who presented a valuable case study on exactly how they’ve helped Ottawa’s own Dragonwave Inc to convince their sales team of the worth of the web channel by integrating web analytics data into Dragonwave’s CRM
“Content Strategy from A Global Perspective”, presented by Content Strategy Ottawa Meetup. Billed as an informal night of networking, the group meets at Blue Cactus Bar & Grill in the Market on May 13, 2011 at 6pm
Now SOLD OUT – “People Before Pixels“, a one-day user experience workshop offered by Follow the UX Leader, on May 16, 2011 at the Courtyard Restaurant
“Between the Lines of Privacy“, a breakfast with the Privacy Commissioner of Canada, Jennifer Stoddart, presented by WXN. the Women’s Executive Network on May 17, 2011 at the Rideau Club
“Results, not more Reports“, a free web analytics seminar offered by Unilytics also on May 17th, 2011 at the Fairmont Chateau Laurier Hotel
“Designing for Humans“, a presentation by Martin Gomez of Sparkart from SMBOttawa (Social Media Breakfast Ottawa) at 7:30am on May 18, 2011 at the Great Canadian Theatre Company
“Stop Searching. Start Finding.” a full day of information architecture training provided by Follow the UX Leader at the Courtyard Restaurant on May18, 2011
“Creating Web Content that Clicks“, a one-day web writing course also from Follow the UX Leader on May 19, 2011, also at the Courtyard Restaurant
Ryan Short from Teknision will be the speaker at the next Web Analytics Wednesday at the Heart & Crown ByWard Market, hosted by PublicInsite on May 25, 2011 at 6pm
FUN for Tech Women event to be held at DiVino’s at 225 Preston Street on May 30th, 2011 from 6pm-8pm. To register, call DiVino’s at (613) 221-9760
Canada’s Search Engine Marketing Professional Organization, or SEMPO Canada, is holding its first SEMPO Ottawa Members Only Meetup on May 30th, 2011 at 6pm at Johnny Farina on Elgin Street
“New Era Marketing Mosaika: A Spectacular Multimedia Creation” with Guy Laflamme from the National Capital Commission, presented by CMA Ottawa on May 31st, 2011 at 11:15am at the Hampton Inn and Conference Room

If I’ve missed any, comment away, and I’ll be sure to add it to the information.

Hope to see all of you at one or more of these events!

Ottawa Web Analytics Wednesday: Feb 10th, 2010

by Kelly Kubrick on February 3, 2010

Join us on Wednesday February 10th, 2010 for Ottawa’s next Web Analytics Wednesday!

As usual, it will be held at the Black Rose Room (downstairs, at the back) of the Heart and Crown Pub at the Byward Market location, 67 Clarence Street, Ottawa, Ontario, K1N 5P5.

However, on the “not as usual” front, our presenter will be Jim Sterne, web analytics guru extraordinaire. Among other guru-like accomplishments, Jim is the Founding President and current Chairman of our Web Analytics Association.

Jim is visiting three of our fair Canadian cities and in Ottawa in particular, will also be speaking the next day, February 11th, 2010 at OCRI’s Zone5ive Marketing Forum.

Also – please note that this month’s Web Analytics Wednesday begins at 7PM (as opposed to the usual 6PM).

See you there!

Web Analytics Wednesday: Feb 11, 2009

by Kelly Kubrick on January 29, 2009

Good news – Alex Langshur of PublicInsite has announced the date for Ottawa’s next Web Analtytics Wednesday.

Details: Wednesday February 11th, 2009 at 6:00. This month, it looks like we’ll be at the Heart & Crown Pub in the Byward Market, in the Black Rose Room and our topic is:

“…this event will feature a short presentation by the Canadian Mint on how they used customer satisfaction measurement to dramatically improve the user experience and drive key conversion events.”

And with a refreshing beverage or two, no less. What an excellent way to get your professional development in this month, don’t you think?

Thanks again for hosting Alex!

Ottawa’s first Web Analytics Wednesday!

by Kelly Kubrick on November 3, 2008

This morning, while checking Web Analytics Demystified for upcoming Montreal Web Analytics Wednesdays events, I was very pleased to see our first ever Ottawa WAW is scheduled for November 19th, 2008 at the Heart & Crown on Preston Street. Excellent news!

For event details and registration

Thank you to Alex Langshur for hosting – looking forward to it!

Now I’ve got to think of all the folks in the national capital region who need to know about this…

Quick update: Check out the photos Darlene Moore of Drive Traffic kindly posted from this event.